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The main objective of the book “International Marketing: Within and Beyond Visegrad Borders” is to provide a comprehensive overview on the topic of international marketing from the viewpoint of issues related to the V4 countries, namely the Czech Republic, Hungary, Poland and Slovakia. This publication is based on qualified contributions of. Download [PDF] International Marketing Full-Online. File Size: KB Print Length: pages Publisher: McGraw-Hill Higher Education; 18 edition (Febru) Publication Date: Febru Sold by: bltadwin.ru Services LLC Language: English ASIN: B07PMLF7D5 Textto-Speech. The consumer and integrated marketing communications International dimensions of integrated marketing communications Integrated marketing communications – a summary References 17 Promotion Keith Crosier Introduction The promotional mix The promotional budget Deploying the promotional mix Developing the.